当今流行计算机漏洞
Digital transformation has landed on business today with a raucous explosive BOOM. News publications, social media and business leaders scream the message that today more than ever digital transformation must take hold for businesses to hit the ground running once the current crisis settles, otherwise they will be caught out of step. The mantra continues that technology adoption that traditional occurred over years, decades, now has to happen in the following weeks and months post the pandemic. The pressure to evolve quickly or face the consequences is very real but the reality is that in order to do so one must develop a sound strategy as well as understand how digitization has worked to date to help business shift traditional practices from yesterday into the cloud and the ML/AI world of tomorrow, today.
今天,数字化转型以喧闹的爆炸声开始进入商业领域。 新闻出版物,社交媒体和商业领袖大声疾呼,一旦当前的危机解决,如今企业必须比以往任何时候都更牢固地把握数字化转型,否则企业将步履维艰。 这种口头禅继续说,传统的技术采用需要数年,数十年,现在必须在大流行之后的几周和几个月内实现。 快速发展或面对后果的压力是非常现实的,但现实是,要这样做,就必须制定合理的策略,并了解迄今为止数字化如何发挥作用,以帮助企业将传统实践从昨天转移到云计算和今天的ML / AI世界。
Why, because without effective process and strategy, digital change can also lead to unintended consequences. A recent survey from AppDynamics found that 95% of respondents mentioned changing their technology priorities during the pandemic with as many as 71% stating that technology innovation had been adopted in mere weeks/months due to the pandemic, rather than the traditional multi-year slog companies traditionally face. The bigger implication though is that 76% of the same group also mentioned concern over the rush decisions they have made during the crisis and the impact those will have in the years to come.
为什么,因为没有有效的流程和策略,数字化变革也会导致意想不到的后果。 AppDynamics最近的一项调查发现,有95%的受访者提到在大流行期间更改其技术优先级,多达71%的受访者表示,由于大流行仅在数周/月内就采用了技术创新,而不是传统的多年积累公司传统上会面对。 不过,更大的影响是,同一小组中有76%的人还提到了他们对危机期间匆忙做出的决定以及未来几年将产生的影响的担忧。
So, what is it? Looking at a leader in the digital workspace, Salesforce, we can look to their definition:
那是什么查看数字工作区中的领导者Salesforce,我们可以看看他们的定义:
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
数字化转型是使用数字技术创建新的或修改现有的业务流程,文化和客户体验以满足不断变化的业务和市场需求的过程。 在数字时代对业务的这种重新构想就是数字化转型。
At Cinelytic, we view digital transformation as evolving traditional manual workflows into efficient, rapid ways of work, that allow for multi-user functionality, remote work all in real time with the backbone of ML/AI. What use to take 10 hours, now takes 20 minutes.
在Cinelytic上,我们将数字转换视为将传统的手动工作流程演变为高效,快速的工作方式,从而允许多用户功能,使用ML / AI的主干网实时进行远程工作。 过去需要花费10个小时,现在需要20分钟。
We all to seem to understand what digital transformation or aspects of it is, the bigger issue is how does one truly implement workable solutions. Below are six ideas gleaned from research into how to best move forward:
我们大家似乎都了解数字化转型或它的各个方面,更大的问题是如何真正实现可行的解决方案。 以下是从研究中总结出的六个想法,这些想法是如何最好地向前发展的:
1. Determine Strategy/Think Long Term: rather than implement technology as a goal in and of itself, one should implement a strategy the uses technology to achieve that goal. Banks are concerned with preventing fraud in real time. The goal is to stop crime before it happens, not to simply bring CRM and data analytics in house.
1.确定策略/长期思考:与其将技术本身作为目标来实施,不如实施一项策略,即使用技术来实现该目标。 银行关注实时预防欺诈。 目标是在犯罪发生之前制止犯罪,而不是简单地将CRM和数据分析引入内部。
2. Use Insiders: No one knows the business better than those who sell it day to day and front face with customers in real time. How best to serve a customer than to elevate insiders to champion the clients cause. It is through their initiative and attentiveness to the customer experience that one can evolve.
2.使用内部人员:没有人比那些每天卖出业务并实时面对客户的人更了解业务。 与提升内部人员来拥护客户相比,如何最好地为客户服务。 依靠他们的主动性和对客户体验的专心,可以不断发展。
3. Recognize Fear of Being Replaced: a constant threat that we deal with day in and day out is the fear employees have of being replaced by machines. This belief is far from the truth. Employees may have to adapt and shift work habits (relearn) but directly replacing personnel with an application, bot or platform misses the point. The idea of technology is to make life faster and easier, allowing for personnel to do more, much more, in less time, with less work.
3.认识到被替换的恐惧:我们日复一日面对的持续威胁是员工必须被机器替换。 这种信念远非事实。 员工可能不得不适应和改变工作习惯(重新学习),但直接用应用程序,机器人或平台来代替人员却没有抓住重点。 技术的思想是使生活更快,更轻松,使人员可以在更少的时间,更少的工作下完成更多,更多的工作。
4. Design with the customer in focus: It feels obvious, but it is more difficult in its execution than it sounds. The customer develops loyalty and affinity due to the care one places on their experience and crafting/tailoring the technology interface/messaging to those subjective wants and needs.
4.以客户为中心进行设计:感觉很明显,但是执行起来比听起来困难。 顾客会因为对自己的经验的关注,并根据这些主观的需求来设计/定制技术接口/消息,从而发展出忠诚度和亲和力。
5. Pivot shift flat culture to implement: Digital innovation requires no judgement, quick thinking, and transparency for it to work. It is a process of many starts, pivots and re-directs to find the right mix. Hierarchal organizations with layers of approval and fear of responsibility or mistakes will not thrive in this environment. Different processes, data and technologies must be tested repeatedly and against each other to understand what works. It is not about higher ups directing the work on platforms they do not understand or will ever use. It becomes about empowering those that interface with the product and customer routinely to drive its development, implementation, and adoption. Meritocracies rule in this environment.
5.实施平移式平移文化:数字创新无需任何判断,敏捷思考和透明就可以发挥作用。 这是一个许多开始,枢纽和重新定向的过程,以找到正确的组合。 在这种环境下,拥有多层审批权并害怕承担责任或犯错误的等级组织将无法蓬勃发展。 必须反复测试彼此不同的流程,数据和技术,以了解有效的方法。 指导高层工作在他们不了解或将要使用的平台上并不是问题。 关键是要赋予那些与产品和客户进行日常交互的人员以驱动其开发,实施和采用的能力。 精英统治在这种环境中。
6. Use a suite of products, not just focus on one: When thinking transformation, one may focus on individual end goals: CRM, internal/external communication, security, data analytics, work remotely collaboratively. The reality is that the strategy mentioned above should allow for a matrix of solutions to create one robust long-term strategy. A singular focus (micro) limits the creativity and reach of a solution (marco) and may imperil an organization’s long-term viability.
6.使用一套产品,而不仅仅是专注于一个产品:在思考转变时,人们可能专注于个人最终目标:CRM,内部/外部通信,安全性,数据分析,远程协作。 现实情况是,上述策略应允许一系列解决方案来创建一个可靠的长期策略。 单一的关注点(微观)会限制解决方案的创造力和覆盖范围(marco),并可能损害组织的长期生存能力。
We live with great examples of successful digital transformation every day. More than we care to identify when we sit back and think about it. From travel reservation systems, to online advertising that follows you from site to site, to Domino’s Pizza delivering ready-made pizzas in a timely manner to Uber and Uber Eats providing customized experiences to every rider/eater in their ecosystem, it lives with us every day. Some major/minor examples are outlined below.
每天都有成功的数字化转型的典范。 当我们坐下来考虑一下时,我们不仅仅要确定自己。 从旅行预订系统到在您之间到站点的在线广告,再到Domino's Pizza及时向Uber和Uber Eats提供现成的比萨,从而为生态系统中的每个骑手/饮食者提供定制化的体验,天。 下面概述了一些主要/次要示例。
Seven years of work has proved fruitful for Best Buy who once thought Amazon would kill them unless they adapted. They shifted contact with the consumer from direct mail to digital. The consumer and their experience transformed as well; each consumer comes with a customer ID that outlines their social footprint. This in turn can motivate customer associates whether Best Buy or Geek Squad to service a client quickly and efficiently. In the current crisis, it allowed the company to quickly provide curbside pickup at any one of their retail outlets in real time. Need a new router or refrigerator, Best Buy was ready and available.
事实证明,对于百思买来说,七年的工作富有成果,他曾经认为亚马逊会杀死他们,除非他们改编。 他们将与消费者的联系从直接邮件转移到了数字方式。 消费者及其经验也发生了变化; 每个消费者都有一个概述其社会足迹的客户ID。 反过来,这可以激励客户伙伴(无论是Best Buy还是Geek Squad)Swift有效地为客户提供服务。 在当前的危机中,这使该公司可以在其任何一家零售店中快速,实时地提供路边取货。 需要一个新的路由器或冰箱,百思买已经准备就绪并可以使用。
In banking, consumers are using mobile and online functionality increasingly every day. As a consequence, there has been a greater frequency of fraud. Part of digital transformation has gone to ameliorate that situation with technologies put in place to in real time prevent occurrences of theft. In several cases, AI can now prevent this from happening. Tracking patterns, purchase history, etc., data analytics can quickly and efficiently stop things before they happen. A kind of MINORITY REPORT in the here and now. But there is more that technology can do to evolve the customer. That customer today wants to do more online/mobile than ever before and has affinity for those companies that provide seamless targeted customer experiences. The complaint is not what can technology do, the issue is what is it doing for me! Customers also feel more connected when they get more out of the very processes that are now available to them. If mobile banking or online transactions could really be customized to the consumer then brand affinity would grow. The next frontier in this process is the Apple-ification of systems. Build it to the client specification or with their customer experience in mind and one will grow their reach.
在银行业,消费者每天都在使用移动和在线功能。 结果,欺诈的频率更高。 数字转换的一部分已通过改善实时状态以防止盗窃发生的技术来改善这种情况。 在某些情况下,人工智能现在可以防止这种情况的发生。 跟踪模式,购买历史记录等,数据分析可以快速有效地阻止事情发生。 此时此刻的一种少数民族报告。 但是,技术可以发展更多的客户。 如今,该客户希望比以往任何时候都可以做更多的在线/移动业务,并且对那些提供无缝定向客户体验的公司具有浓厚的兴趣。 抱怨不是技术能做什么,问题是它对我有什么作用! 当客户从当前可用的流程中获得更多收益时,他们也会感到更多的联系。 如果可以真正为消费者量身定制移动银行或在线交易,那么品牌亲和力将会提高。 此过程的下一个前沿是系统的苹果化。 根据客户规范或考虑其客户经验来构建它,这将扩大他们的影响范围。
Telehealth has transformed as both doctor and patient realize there is a finite nature to in person care on a daily basis. Health care costs continue to increase at a rate of 4%-5% a year. There is a limit to access as practices grow and or find less time for patient facing interactions. As one delves into the experience there is also a shared ease with technology. In recent surveys, more than 50% of both patients and doctors acknowledge that smartphones will play pivotal roles in terms of their care in the future. 60% of patients are open to treating non acute symptoms in a nontraditional setting and 54% are willing to be treated for acute symptoms online instead of seeing a physician in person. Virtual hospitals are evolving with deep skill and proficiency from around the world to service patients wherever they are. One is now more than ever able to provide 24/7 care and monitoring. This in turn allows for individuals to live freer, independent lives and for the medical insurance and service industry to save hundreds of billions of dollars in premiums and service fees.
随着医生和患者都意识到日常护理的有限性,远程医疗已经发生了变化。 卫生保健费用继续以每年4%-5%的速度增长。 随着实践的发展和/或为患者面对面的互动找到更少的时间,访问权限受到限制。 在深入研究经验的同时,技术也有共同点。 在最近的调查中,超过50%的患者和医生都承认,智能手机将在未来的护理中发挥关键作用。 60%的患者愿意在非传统环境中治疗非急性症状,而54%的患者愿意在线接受急性症状的治疗,而不是亲自去看医生。 虚拟医院在全球范围内不断发展,具有深厚的技术和水平,可为身在何处的患者提供服务。 现在比以往任何时候都能够提供24/7的护理和监控。 反过来,这使个人可以过上更自由,独立的生活,并且医疗保险和服务行业可以节省数千亿美元的保费和服务费。
All to say, digital transformation should not be something to fear or take too long to implement. Mistakes, failures, and tests are part of the way forward and should be embraced. Single focus ideas should be put aside in favor of bigger stronger multi-layer solutions. Those solutions should be implemented by a flat organization that is not resistant to change and understands their customer well. Last one should not forget that Digital Transformation is alive and well in most of the things you already do every day!!
可以说,数字化转型不应该让人担心或花费太长时间实施。 错误,失败和测试是前进道路的一部分,应该接受。 应将单焦点思想放在一旁,以支持更大,更强大的多层解决方案。 那些解决方案应该由一个扁平的组织实施,该组织不能抗拒变化并且很好地了解其客户。 最后一个不要忘记,数字转换在您每天已经做的大多数事情中都还活着,而且状态很好!!
Source:
资源:
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翻译自: https://medium.com/@christian_49794/a-roadmap-for-digital-transformation-today-b52653623ddd
当今流行计算机漏洞
