可穿戴技术发展阶段
It’s no secret that wearable tech has gained traction over the past years. Its buyers have turned devices like the Apple Watch into a staple that everyday tech is no longer just your computer and phone. But so far, wearing certain devices has been more of a brand statement than a health tracker.
我T的什么秘密，可穿戴技术已经获得牵引在过去几年里。 它的购买者已将Apple Watch等设备变成一种必需品，使日常技术不再仅仅是您的计算机和电话。 但是到目前为止，佩戴某些设备已不仅仅是健康追踪器，更是一种品牌声明。
In theory, these devices can give us major health indicators that, in turn, could help us improve the whole health sector by monitoring or even preventing diseases. In reality, their potential is yet to be matched.
从理论上讲，这些设备可以为我们提供主要的健康指标，进而可以通过监测甚至预防疾病来帮助我们改善整个卫生部门。 实际上，它们的潜力尚未得到体现。
Three brands are trying to change that.
三个品牌正试图改变这种状况。
If you research Nike’s brand positioning over the years, you can find a similarity here. One thing that both professional athletes and regular everyday folks can purchase is a pair of Nike shoes. But now, it’s also the Whoop band.
如果您研究耐克多年来的品牌定位，可以在此处找到相似之处。 一双耐克鞋是职业运动员和普通居民都可以购买的东西。 但是现在，它也是Whoop乐队。
Whoop started as a promising performance tracker, but for many, it didn’t deserve a spot on the wearables’ industry podium. That quickly changed once we understood the impacts of the COVID-19 pandemic.
Whoop最初是一个有前途的性能跟踪器，但对于许多人来说，它不值得在可穿戴设备行业领奖台上亮相。 一旦我们了解了COVID-19大流行的影响，这种情况很快就改变了。
It was the time for health tech companies to find a way to spot first symptom signals or reduce the quick spreading. Whoop’s features, including indicating early respiratory issues and heart rate variability, became precious data at the right time.
现在是健康科技公司寻找找到第一症状信号或减少快速传播的方法的时候了。 Whoop的功能(包括指示早期呼吸问题和心率变异性)在适当的时候成为了宝贵的数据。
But Whoop isn’t a Covid-only wearable. Their focus is on providing:
但是Whoop并非仅Covid可穿戴设备。 他们的重点是提供：
“daily personalized fitness, sleep, and recovery data…in real time.”
“每日个性化的健身，睡眠和恢复数据……实时提供。”
And they continue to do so by partnering with the best athletes in the world.
他们将继续与世界上最优秀的运动员合作。
Once a premium service created primarily for the richest and fittest, the performance wristband now relies on a more affordable membership model. With that, it hopes to one day become as essential a piece of tech as Nike shoes are for running.
一旦主要为最富有和最适合的人创建了一项优质服务，高性能腕带现在将依靠更实惠的会员模式。 有了它，它希望有一天像耐克跑步鞋一样成为一项必不可少的技术。
Whooop functions as not only a brand statement but also as an incredible value provider. Their subscription community now amasses thousands of everyday users and continues to grow in a segment before seen as too exclusive.
Whooop不仅是品牌声明，还是令人难以置信的价值提供者。 他们的订阅社区现在使成千上万的日常用户陷入困境，并且在被视为过于排斥之前，该细分市场还在不断增长。
I don’t need to give you the brand back story.
我不需要给你品牌的故事。
But Apple’s latest moves show a different notion of health, entirely.
但是苹果的最新举动完全表明了健康的不同概念。
In an attempt to join the health tech club once again, Apple just released its new device, the Watch Series 6. Following the race to spot early Coronavirus symptoms, Apple’s latest device now provides blood oxygen detection.
为了再次加入健康技术俱乐部，苹果公司刚刚发布了其新设备Watch Series6。在发现早期冠状病毒症状的竞赛之后，苹果公司最新的设备现在可以检测血氧。
I’m surprised Apple hadn’t done this before, but I would be out of my place to assume the technology giant doesn’t know what they are doing.
我很惊讶苹果以前没有做过，但是我会以为这个技术巨人不知道他们在做什么而离开我的位置。
For Apple, the opportunity to conquer this market is even more enormous. In fact, its dominant position in the wearable market already proves to be a head start, as their recent partnership with Singapore shows.
对于苹果公司来说，征服这个市场的机会更大。 实际上，正如他们最近与新加坡的伙伴关系所表明的那样，它在可穿戴市场中的主导地位已被证明是领先。
In a first-of-its-kind partnership (similar to what’s seen in companies that try to boost health indicators and morale), Singaporeans now have $280 extra reasons to thank Apple if they exercise often.
在首创的合作关系中(类似于试图提高健康指标和士气的公司所见)，新加坡人现在有280美元的额外理由感谢苹果经常运动。
Name technology brands tend to get even larger as they expand into different segments and as we fall into their network of products, interacting with one major software hub.
随着地名技术品牌扩展到不同的细分市场，以及当我们进入其产品网络并与一个主要软件中心进行交互时，它们往往会变得更大。
Apple One is the latest example of that. Also, this is a genius play for Apple considering their position.
Apple One是最新的例子。 而且，考虑到苹果的地位，这对于苹果来说是一个天才的游戏。
Besides, the Apple Watch is an actual watch and phone device now, complementing their always improving health features.
此外，Apple Watch现在已成为实际的手表和电话设备，补充了它们不断改善的健康功能。
Although not a watch, Oura has become another staple on early indicators of Covid-19 symptoms and sickness overall.
一个lthough不是手表，大浦已成为对Covid-19症状和疾病早期的整体指标另一个主食。
Fostering partnerships with major sports leagues such as the NBA and the WNBA, NASCAR, and most recently, the UFC, it’s become the official health-tracking partner of sports.
与主要的体育联盟建立合作关系，例如NBA和WNBA ， NASCAR ，以及最近的UFC ，它已成为体育方面的官方健康追踪合作伙伴。
Showing this tremendous growth over the past months, Oura is best known for its sleep tracking feature and simple design. As a ring, it doesn’t compete for wrist space. And guess what? We have more fingers than wrists.
显示出过去几个月中的巨大增长，Oura以其睡眠跟踪功能和简单设计而闻名。 作为戒指，它不会争夺腕部空间。 你猜怎么着？ 我们的手指比手腕多。
But that’s not the reason why it’s also moving the industry. With its success as one of the earliest Covid-19 symptoms detectives, the wearable has boasted about its accuracy levels in both respiratory rates and heart rate variability.
但这不是推动行业发展的原因。 可穿戴设备凭借其作为最早的Covid-19症状侦探之一的成功，吹嘘其呼吸频率和心率变异性的准确性水平。
Not to get too technical, these features help us understand our bodies in a way that we never have before.
不必太过专业，这些功能可以帮助我们以前所未有的方式了解我们的身体。
Not amused? Imagine your body spoke in French, and the Oura Ring translated it better than your cousin from Quebec. It’s that good.
无感？ 想象一下，您的身体用法语讲话，而欧拉戒指的翻译要比魁北克的堂兄更好。 就是那样
It’s no doubt that the Oura is here to stay as one of the parallels with healthcare. But can it complement it?
毫无疑问，欧拉将在这里与医疗保健保持相似。 但是可以补充吗？
Be it a ring or a watch, we need to focus on the value the wearables currently bring to the table. And telling the time here isn’t the priority.
无论是戒指还是手表，我们都需要关注可穿戴设备当前为餐桌带来的价值。 告诉时间在这里不是优先事项。
Photo by bady abbas on Unsplash Bady Abbas在 Unsplash上 拍摄的照片These are technology providers, after all, and even the most basic technology often carries excellent information. Among so many brands, we just need to know how to use them.
毕竟，这些都是技术提供者，即使是最基本的技术也常常可以提供出色的信息。 在众多品牌中，我们只需要知道如何使用它们。
And of course, mentioning these three brands doesn’t mean we are ignoring their competitors–among other great ones, the now Google-owned Fitbit.
当然，提及这三个品牌并不意味着我们会忽略他们的竞争对手-在其他伟大的竞争对手中，即现在由Google拥有的Fitbit。
“With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone,” — James Park, Fitbit’s co-founder and CEO.
“凭借Google的资源和全球平台，Fitbit将能够加速可穿戴设备类别的创新，更快地扩展规模，并使所有人都更容易获得健康，” – Fitbit的联合创始人兼首席执行官。
Although Fitbit has increased its focus on health indicators, this week’s news on Apple Watch improvements make health indicators even more necessary for any wearable out there.
尽管Fitbit更加关注健康指标，但本周有关Apple Watch改进的新闻使健康指标对于任何可穿戴设备都变得更加必要。
For its competitors to remain attractive, they will need more than just steps and calories.
为了使其竞争对手保持吸引力，他们将需要的不仅仅是步伐和卡路里。
What some of these brands can provide today is a value that is unmatched elsewhere.
这些品牌中的一些如今可以提供的价值是其他任何地方都无法比拟的。
While doctors tend to analyze symptoms and fight them as they come, a wearable can provide real-time, long term results in how we have felt over weeks.
尽管医生倾向于分析症状并在出现症状时加以解决，但可穿戴设备可以实时，长期地提供我们数周以来的感受。
Once wearables’ data becomes a complementary piece of healthcare, the possibilities become endless.
一旦可穿戴设备的数据成为医疗保健的补充，可能性就将无穷无尽。
Health indicators are only exact when you were in a doctor’s office or hospital. With wearables, this is different.
健康指标只有在医生办公室或医院时才是准确的。 对于可穿戴设备，情况有所不同。
The integration with hospitals is inevitable. Many have deemed Google and Apple as the ones who can revolutionize healthcare as it exists today, so why not do that on a public scale? Quicker diagnosis, better understanding, more accurate recommendations.
与医院的整合是不可避免的。 许多人已经将Google和Apple视为可以彻底改变当今医疗保健行业的公司，那么为什么不在公共场合这样做呢？ 更快的诊断，更好的理解，更准确的建议。
We have recently faced newer fears and understand that health is more important than ever. As Covid-19 was the first pandemic in a technology-filled world, collecting health data is, without a doubt, one of the best ways to prevent the next outbreaks.
我们最近面临着新的恐惧，并了解健康比以往任何时候都更加重要。 由于Covid-19是充满技术的世界中的第一场大流行，毫无疑问，收集健康数据是防止下一次爆发的最佳方法之一。
Once we have truly mastered these devices’ features, we essentially have a health expert in our wrists at all times.
一旦我们真正掌握了这些设备的功能，就可以随时随地拥有一个健康专家。
We are seeing a significant revolution in how we use this technology for our health and how we communicate with our bodies.
我们正在看到如何使用这项技术促进健康以及如何与身体交流的重大革命。
Our bodies are telling us that we are tired, sick, or ready for more. Now the translators we didn’t know we needed are here to stay.
我们的身体告诉我们，我们已经累了，病了，或者已经准备好了。 现在，我们不知道需要的翻译人员将留在这里。
There will come a day when wearables will not only be seen as health trackers but also as a necessity for all individuals in a functioning society–much like phones are today.
将会有一天，可穿戴设备不仅被视为健康追踪器，而且是运转正常的社会中所有个人的必需品，就像今天的电话一样。
Let me know here or leave me a note at gvdumit@gmail.com
在这里让我知道，或在gvdumit@gmail.com上给我留言
翻译自: https://medium.com/swlh/how-wearable-tech-is-changing-our-relationship-with-our-bodies-def9868a2f3
可穿戴技术发展阶段
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