用数据讲故事 英文版
Creating charts and graphs is easy. Extracting the story from those graphs is challenging. So a Data Analyst role is not to make attractive visuals; a graphic designer could do that. The vital part of a data analyst is to make sure that the audience can evoke precise information via those graphs. Not everyone can read data. It’s our duty as data analysts to explain those graphs and charts with an exciting story.
创建图表很容易。 从这些图表中提取故事非常具有挑战性。 因此，Data Analyst的作用不是制作引人入胜的视觉效果。 平面设计师可以做到这一点。 数据分析师的重要组成部分是确保受众可以通过这些图表唤起准确的信息。 并非所有人都能读取数据。 作为数据分析师，我们有责任以令人兴奋的故事来解释这些图形和图表。
Make the audience curious — This is the first and foremost step to follow. Presenting data is like showcasing a movie to the audience. The introduction decides the essence of the whole film. So spend more time preparing for the perfect intro.
使观众好奇-这是接下来要走的第一步。 呈现数据就像向观众展示电影。 引言决定了整部电影的本质。 因此，请花更多的时间准备完美的介绍。
How to build curiosity? — Everyone knows that the intro must be engaging and curious. But HOW??? It’s a simple thumb rule. Provide the audience with a problem to solve. Don’t portray your solutions. Let them come up with their thoughts.
如何建立好奇心？ —每个人都知道该简介必须具有吸引力和好奇心。 但是如何？ 这是一条简单的经验法则。 向观众提供要解决的问题。 不要描绘您的解决方案。 让他们提出自己的想法。
Use analogies/metaphors— Every people can’t view from your perspective. To make a connection with the audience, use examples/analogies/metaphors.
使用类比/隐喻-每个人都无法从您的角度查看。 要与听众建立联系，请使用示例/类比/隐喻。
Use the second person words “you/your” instead of “I/me” — Be frank! No one is excited to hear your boring thoughts. So say those stories in the place of their shoes. It impacts your stories a lot.
用第二人称的单词“ you / your”代替“ I / me” —坦白地说！ 没有人会兴奋地听到您的无聊想法。 所以说那些故事代替他们的鞋子。 它对您的故事影响很大。
Don’t be so serious — You are not going to win with a stern mindset. Be friendly with the audience you connect with.
别那么认真-您不会以严肃的心态赢得胜利。 与您接触的观众保持友好。
Create a fictitious character — If there is a story, there must be a character who plays the story. Without that, it is just a formation of sentences. So, create a fictitious character who represents the customers (or who the data is about).
创建一个虚拟角色-如果有故事，则必须有扮演该故事的角色。 没有它，那只是句子的形式。 因此，创建一个虚拟角色来代表客户(或有关数据的人)。
Use “details” while storytelling — If your data is vague, the audience shows no interest in them. Keep trivial details in them, so that people can play that story virtually in their heads.
在讲故事时使用“详细信息” -如果您的数据含糊不清，则观众对它们没有兴趣。 将琐碎的细节保留在其中，以便人们可以在脑海中虚拟地播放该故事。
Believe what you say — Don’t just come up with stories that you don’t believe in. Though you are a good speaker, if you don’t trust your words, there is no way the audience could feel your aura.
相信您所说的话-不要仅仅提出您不相信的故事。尽管您是一位出色的演讲者，但如果您不信任自己的话，听众将无法感觉到您的光环。
Eliminate the distracting visuals — Your ultimate goal is to make the audience understand your insights. If you feel that the graphs/charts distract people from listening from your stories, just dump it.
消除分散注意力的视觉效果-您的最终目标是使观众理解您的见解。 如果您觉得图表/图表分散了人们对您故事的聆听的注意力，那么就将其丢弃。
Humanize your content — Instead of using the headings like “Upcoming customer trends,” use “What people will buy?”
人性化您的内容-使用“人们会购买什么？”而不是使用“即将来临的客户趋势”这样的标题。
Bonus tip: Make everything simple. Simplicity leads to great thoughts.
温馨提示：简化一切。 朴素导致伟大的思想。
These strategies inspired me a lot. I got these insights from a Linkedin learning course named “Learning Data Science: Tell Stories With Data” by Doug Rose. I highly recommend checking out this free course to get more insights. Add some of your ideas that I have missed in the comments.
这些策略启发了我很多。 我从道格·罗斯( Doug Rose)的名为“学习数据科学：用数据讲故事”的Linkedin学习课程中获得了这些见解。 我强烈建议您查看此免费课程，以获得更多见解。 添加您在评论中错过的一些想法。
My Email — hpprasad2000@gmail.com
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翻译自: https://towardsdatascience.com/tell-stories-using-data-top-10-strategies-to-follow-ee886f73d26c
用数据讲故事 英文版
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