雅虎市值
Yahoo was gigantic, at a time. It was the biggest internet company in the world. In 2000, at its peak, Yahoo was worth $125 billion ($188 billion today). They offered many internet services like music, videos, social media, and photo sharing. But Yahoo had many failures which caused the company to be sold to Verizon for $4.48 billion in 2016. Yahoo did not live up to its expectations, and lost its value very quickly. Here are some reasons why they failed.
雅虎一次是巨大的。 它是世界上最大的互联网公司。 在2000年的顶峰时期，雅虎的市值为1250亿美元 (今天为1880亿美元)。 他们提供了许多互联网服务，例如音乐，视频，社交媒体和照片共享。 但是雅虎经历了很多失败，导致该公司在2016年以44.8亿美元的价格卖给了Verizon。雅虎没有达到预期，很快就失去了价值。 这些失败的原因如下。
In 1998, Larry Page and Sergey Brin, the founders of Google, approached Yahoo to sell Google for $1 million ($1.5 million today). Yahoo refused the offer. That was a big mistake. But is that it? That’s not even worth writing because Google rapidly became successful because of Sergey Brin and Larry Page. Had Yahoo bought it, Google probably would not have been what it is now. What makes Yahoo’s mistakes so interesting is that they made many of them, not learning from them.
1998年，拉里·佩奇(Larry Page)和Google的创始人谢尔盖·布林(Sergey Brin)要求雅虎以100万美元(今天为150万美元)的价格出售Google。 雅虎拒绝了这一提议。 那是个大错误。 但是是吗？ 这甚至不值得写，因为Google因Sergey Brin和Larry PageSwift获得了成功。 如果雅虎买了它，谷歌可能不会是现在的样子。 使Yahoo的错误如此有趣的原因是，他们犯了许多错误，而不是从错误中吸取教训。
In 2002, Google was much more valuable. Now, Yahoo CEO, Terry Semel must have realized the true potential of Google. Yahoo approached Larry and Sergey to buy Google. Yahoo wanted to buy it for $3 billion ($4.32 billion today), but Google wanted $5 billion ($7.2 billion today). Yahoo refused the offer again. This was a huge mistake. On January 16, 2020, Google’s parent, Alphabet, became the fourth biggest tech company to be worth $1 trillion. They never got a chance to buy Google again.
在2002年，Google变得更有价值。 现在，雅虎首席执行官特里·塞梅尔(Terry Semel)一定已经意识到了Google的真正潜力。 雅虎向拉里(Larry)和谢尔盖(Sergey)求购了Google。 雅虎想以30亿美元(今天的43.2亿美元)的价格购买它，但谷歌想以50亿美元(今天的72亿美元)的价格购买。 雅虎再次拒绝了这一提议。 这是一个巨大的错误。 2020年1月16日，谷歌的母公司Alphabet成为市值第四万亿美元的第四大科技公司。 他们再也没有机会再次购买Google。
Yahoo tried to acquire Facebook in July 2006 for $1.1 billion ($1.4 billion today). Facebook agreed to the deal, and they were ready to be acquired. But wait, Facebook isn’t owned by Yahoo. That’s because Yahoo CEO, Terry Semel, changed his offer to $800 million ($1 billion today). Mark Zuckerberg refused the deal, and Yahoo never got Facebook.
雅虎试图在2006年7月以11亿美元(今天为14亿美元)收购Facebook。 Facebook同意了这笔交易，并准备好将其收购。 但是，等等，Facebook不是雅虎所有。 这是因为雅虎首席执行官特里·塞梅尔(Terry Semel)将出价更改为8亿美元(今天为10亿美元)。 马克·扎克伯格(Mark Zuckerberg)拒绝了这项交易，雅虎(Yahoo)从未获得过Facebook。
It was one of the most famous mistakes made by a tech company. Again, had Yahoo acquired Facebook, it was unlikely it would be what it is today. But what if they were able to do it? That is the question that will never be answered.
这是科技公司犯下的最著名的错误之一。 再说一次，如果雅虎收购了Facebook，那不可能是今天的样子。 但是，如果他们能够做到呢？ 这是永远不会回答的问题。
In 2008, Microsoft approached Yahoo to buy it for $44.6 billion ($53.6 billion today). Yahoo CEO, Jerry Yang, rejected it. Microsoft wanted to create a synergy with Yahoo to compete with Google, a rising player in the tech business.
2008年，微软要求雅虎以446亿美元(今天的536亿美元)的价格收购雅虎。 雅虎首席执行官杨致远(Jerry Yang)拒绝了这一提议。 微软希望与雅虎建立协同效应，与技术行业中不断崛起的竞争对手谷歌竞争。
Yahoo kept rejecting the offer. The deal never happened. Yahoo thought it was being under-valued. After the Verizon deal, it doesn’t look so. The good thing is, Microsoft probably would have made a huge mistake if Yahoo would have agreed to the deal.
雅虎一直拒绝这一提议。 这笔交易从未发生。 雅虎认为它被低估了。 与Verizon达成交易后，情况并非如此。 好消息是，如果雅虎同意这一交易，微软可能会犯一个巨大的错误。
Probably not. Yahoo could have flunked after buying Google and Facebook. That is the most likely scenario here. In 1999, Yahoo had previously acquired companies like Broadcast for $5.7 billion ($8.8 billion today), and Geocities for $3.6 billion ($5.6 billion today). They failed to convert these businesses to a larger value, and they didn’t amount to anything. Yahoo could have been a great company, but it sold for less than its previous acquisition, Broadcast.
可能不是。 雅虎在收购谷歌和Facebook之后可能会失败。 这是最有可能的情况。 1999年，雅虎此前曾以57亿美元(今天为88亿美元)收购了Broadcast等公司，并以36亿美元(今天为56亿美元)收购了Geocities。 他们未能将这些业务转化为更大的价值，而且也无济于事。 雅虎本来可以算是一个伟大的公司，但它的售价却比之前的收购价低。
The internet was just starting to be popular around everyone. Many businesses were trying to get involved and succeed in this new market. While Yahoo was already the biggest player.
互联网刚刚开始在所有人中流行。 许多企业正在努力参与并在这个新市场中取得成功。 虽然雅虎已经是最大的参与者。
Yahoo’s problem was that it didn’t know what to do. It was the biggest internet company at the time, and it tried to get into social media, search engines, photo sharing, video sharing, and many other internet services. In short, it was Jack of all trades, master of none.
雅虎的问题是它不知道该怎么办。 它当时是最大的互联网公司，它试图进入社交媒体，搜索引擎，照片共享，视频共享以及许多其他互联网服务。 简而言之，这是万事通，无精打采。
Many CEOs came and went, and the vision of the company kept changing. Yahoo’s second CEO, Terry Semel, wanted to make it a new media giant, and its last CEO, Marissa Mayer, wanted to make it a mobile technology company.
许多CEO来来往往，公司的愿景也在不断变化。 雅虎的第二任首席执行官特里·塞梅尔(Terry Semel)希望使其成为一家新的媒体巨头，而雅虎的最后一位首席执行官玛丽莎·梅耶尔(Marissa Mayer)希望使其成为一家移动技术公司。
Yahoo didn’t establish itself as a master of one. It tried to do everything. And ultimately, couldn’t do anything. Whenever a company is driven by a clear plan to change the world, it has done just that. Bill Gates wanted every house to have a computer with Windows running on it. That’s why he signed a deal with IBM to create MS-DOS and run it on IBM computers. This deal made Bill Gates who he is now.
雅虎并没有建立自己的主人。 它竭尽所能。 最终，什么也做不了。 只要公司有明确的计划来改变世界，它就会做到这一点。 比尔·盖茨(Bill Gates)希望每所房子都拥有一台运行Windows的计算机。 这就是为什么他与IBM签署了一项协议 ，以创建MS-DOS并在IBM计算机上运行它。 这笔交易使比尔·盖茨成为了现在的他。
Steve Jobs had a clear vision to make people his priority. People needed tools, and he gave them tools. As he once said:
史蒂夫·乔布斯(Steve Jobs)有明确的愿景，要把人们放在首位。 人们需要工具，而他给了他们工具。 正如他曾经说过的 ：
“Technology is nothing. What’s important is that you have faith in people, that they’re good and smart, and if you give them tools, they’ll do wonderful things with them."
“技术没什么。 重要的是要对人有信心，他们要善良而聪明，如果给他们工具，他们就会与他们一起做美好的事情。”
He knew he could help people with his ideas. People can do so many things with technology. That combination is what he always looked forward to. He created a tiny device that can store a thousand songs, a small device that packs more power than previous computers that took an entire room, and so many other great gadgets. Apple succeeded because Steve Jobs had a clear vision.
他知道他可以帮助人们实现自己的想法。 人们可以用技术做很多事情。 这种组合是他一直期盼的。 他创造了一个可以存储一千首歌曲的微型设备，一个比占用整个房间的以前的计算机具有更多功率的小型设备，以及许多其他出色的小工具。 苹果之所以成功，是因为乔布斯有一个清晰的愿景。
The internet is an awesome place, and there are so many ways people can be helped more. In the end, there are very few people that run a tech giant. Skill comes to many, but vision comes to few. And Yahoo failed to get those few people. That’s why this story ended so sadly. The world doesn’t care about you. It cares about what you can do for it.
互联网是一个很棒的地方，人们可以通过多种方式获得更多帮助。 最终，只有极少数人经营一家科技巨头。 技能至多，但远见却很少。 雅虎未能吸引到那几个人。 这就是为什么这个故事如此悲惨地结束的原因。 世界不在乎你。 它关心您可以为此做些什么。
https://en.m.wikipedia.org/wiki/History_of_Yahoo!
https://en.m.wikipedia.org/wiki/History_of_Yahoo！
https://www.fastcompany.com/40544277/the-glory-that-was-yahoo
https://www.fastcompany.com/40544277/the-glory-that-was-yahoo
翻译自: https://medium.com/better-marketing/how-yahoo-missed-out-on-hundreds-of-billions-again-and-again-905f3bc86413
雅虎市值
相关资源：微信小程序源码-合集6.rar